In the fallout from an invisible virus, many orthodontic offices could find themselves being saved by an invisible DSO. Invisible DSOs invest in an orthodontic practice and take over administration and management functions. The best part is they are run by licensed doctors who understand exactly what’s important to practitioners and patients. 

The combination of receiving a sum of money upfront while delegating administrative functions to a trustworthy business partner offers several advantages for many orthodontic offices, whether or not they are struggling due to the pandemic. 


  • Understand how invisible DSOs can make your practice bigger, better, faster and more cost efficient
  • Learn how invisible DSOs can maintain your practice’s brand and local goodwill, rather than just rebranding
  • Discover the importance of marketing in orthodontics as opposed to other dentistry specialties

Episode Resources

Chip Fichtner